Zhivkova, Stella
Sofia University St. Kliment Ohridski. Senior assistant, PhD

Nikolova, Vyara
Sofia University St. Kliment Ohridski. Assistant professor

E-globalization or E-localization in studying Japanese language

Japanese language is simultaneously distant and close thanks to the modern technologies.
Dissemination of a language and culture through the ages happens through numerous communication channels - manuscript and printed sources, oral and folk traditions, legends etc. On a local level in Bulgaria we observe various examples for dissemination of elements of Japanese culture through the new possibilities offered by the new technologies. Our students at Sofia University are a good sampling of young generation in Bulgaria – for those distances do not matter and they easily devote to, take part in, observe and evaluate a great number of socio-cultural trends, Cool Japan being just one example.